Do you think that you’re at the tipping point of a brand new working innovation? Okay we all know we’re in the “information age”, but what does this actually mean, and how should Management Consultants take advantage of this change to build their customer base globally?Let us start with the consequence, ok a little reverse psychology being used here, but you will be involved from the start to understand, how Environmental Consultants can build their company on a global basis without leaving their company and having a reach of clients filling up to work with them?In this sequence, I will describe how Environmental Consultants can use the mixture of the net, social media and e-mail marketing to build their situation within their leads eyes and pull clients immediately towards them without having to use those old fashion marketing techniques such as cold calling.To help develop the point, take a journey back circa 150 years before in England, at the time of the industrial revolution and the change that happened not merely from an industrial standpoint but also culturally.The group at this point in time was polarised, either a few large conurbations e.g London, or numerous village based tiny towns that worked the land to build a good bodily change happened to the landscape, as the key was the movement of raw materials and stock to fuel the great economic growth of the Industrial Revolution. Canals were created to quickly move products, followed by Rail and later Road links.This forced larger developed communities to develop and form into great industrial centres such as the Midlands. Here these communities built their prosperity based on a broader geographic reach, people started to reject the little town communities,the land and cottage industries, and were drawn to the revenue they might create in the new economic centres.Small communities, were self-limiting and therefore new larger more prosperous communities were built on the new technology offered by the time, drawing individuals to them like a magnetic force.This expansion continued to become international communities, and build the greatest economic Empire of its time.The principle I describe here is man is attracted to building larger and tougher communities for the advantage of all and their economic well being.Now step of progress to today, and get the above analogy and apply it to the world currently.Do you see people building their own communities that allow them access to reach the communities they need to build on an international basis. The Internet and Social Media Marketing, are and may continue to be the business building tools for Environmental Consultancies, to access and build relationships with clients and prospects from any part of the world.You have the chance to actually build your own particular business communityIn fact it has lead to a little of a backlash as lots of company lead organizations, are going from the conurbations to the countryside, as these powerful methods enable you to build and develop your business from any part of the entire world. Clients are enthusiastic about your expertise and your option providing skills.Your emphasis to cultivate your company is always to make use of this powerful resource which lies close at hand, and to create and access your own client community…but how I here you say?I will address this on part 2 of this line, look out for it.
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